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Full Lifestyle Optimization

Look Good. Feel Incredible. Never Look Back.

It's not discipline — you have plenty. It's that every programme you've tried was built for someone whose life revolves around the gym. I build the system around your actual life — the full calendar, the travel, the family commitments — so it works when motivation doesn't.

Online nationwide · In-person in Portland · 90-second application

Full Lifestyle Optimization Body · Gut Health · Energy · Sleep Custom Programming No Contracts · Cancel Anytime 24-Hour Response Guarantee Online Nationwide · In-Person in Portland 100% Built Around Your Life Training · Nutrition · Performance Weekly Check-Ins Full Lifestyle Optimization Body · Gut Health · Energy · Sleep Custom Programming No Contracts · Cancel Anytime 24-Hour Response Guarantee Online Nationwide · In-Person in Portland 100% Built Around Your Life Training · Nutrition · Performance Weekly Check-Ins
01
Callan Eggen
Callan Eggen — Founder & Head Coach
The Method
One system.
Every variable
that matters.

Training alone doesn't transform anyone — hard workers stay stuck for years on workouts alone. The Method works because it manages the four systems that decide how you look, feel, and perform. Together. Weekly. Around your actual life.

01
Body
Custom programming, rebuilt every four weeks from your actual data — never a template.
02
Gut Health
Nutrition built for how you feel and digest — not just a macro target to white-knuckle.
03
Energy
Stress, recovery, and performance managed so you are sharp in the meeting, not just the mirror.
04
Sleep
The multiplier on everything else — engineered into the plan, not left to chance.
02
The Coaching App
Your whole programme.
In your pocket.

Every client runs on the app built for this coaching — your training, daily habits, weekly check-ins, progress photos, and a direct line to me. No spreadsheets, no PDFs, no guessing what today looks like.

Today — Lower Body
Session 03 · Week 7
Back Squat4 × 6
Romanian DL3 × 8
Split Squat3 × 10
Plank Finisher3 × 60s
C Cal: Squats looked strong last week — add 5 lbs today.
6:05●●●
Week 7 of 16
Morning, Bobby.
−14.2 lbs
75% to goal
Protein target
8k steps
Sleep 7h+
Sunday Check-In Due
Progress — 12 Weeks
212.4 → 198.2 lbs
Week 1Week 12
WK 01
WK 12
Training
Every session laid out — sets, reps, and coach notes
Habits
Daily targets, tracked in seconds
Check-Ins
Weekly reviews I personally grade
Progress
Photos and trends, not just scale weight

Included with every tier — online and in person

Sound Familiar?
You've built something impressive.
You just don't feel impressive.

High standards in every area of your life — except this one. You know what you're capable of. You're just not there yet, and every day you're not is costing you more than you realise.

That ends here.

24hr
Response Guarantee
50+
Clients Transformed
100%
Custom Built Plans
NASM · MBG
Dual Certified
The Real ROI
Your Body Is
Your Greatest
Business Asset.

The highest performers in every room aren't just successful. They're optimised. When your body works the way it's supposed to — you think faster, decide better, project more, and command every space you walk into.

"You invest in your business, your team, your wardrobe, your car. The one asset that shows up to every meeting, every pitch, every decision — your body — is the last thing most high performers optimise. That's the gap I close."

— Callan Eggen
Who I Work With
You've tried the gym. You've tried the apps. Now try a coach who builds the whole picture.

How you look is one part. The gut health, the energy, the sleep, the way you feel every single day — that's the rest. I build everything together, around your actual life, because half-solutions don't last.

Apply Now

You're in the right place if you are:

  • Someone who wants to transform their body — but also wants the energy, the gut health, the sleep, and the mental clarity that come with actually being healthy.
  • Someone with a full life who's done feeling like they're running at 60%. You know what you could be — you just haven't had the right system to get there.
  • A high achiever who holds themselves to high standards in everything — and is ready to apply that same standard to their body and their health.
  • Someone who's wasted time on gyms, apps, and generic plans that only address one thing and ignore the rest.
  • Anyone serious about a real, lasting transformation — not just a number on the scale, but a completely different quality of life.
Ways To Work With Me
Two paths.
One standard.

Every programme is built from scratch around you — online wherever you are, or in person in Portland. Choose the level of support that fits your life.

PATH 01 Online
Anywhere in the world · The full system, remote
01
Coached

Custom training programme, macro targets, weekly check-ins, and direct WhatsApp access. Structured accountability without needing me on-call around the clock.

$400/mo
View details
02
Elite

Everything in Coached, plus weekly video calls, full nutrition coaching, unlimited WhatsApp with a 24-hour response guarantee, and monthly strategy calls. The full online experience.

$600/mo
View details
PATH 02 In-Person
Portland, OR · Limited spots
03
Hybrid

Everything in Elite, plus one in-person session a week — at my gym, your home, or your own gym. The full system, with a coach physically in your corner.

$900/mo
View details
04
Private

Everything in Hybrid, taken further — two-plus sessions a week, fully managed travel, zero decisions left to you. My most limited offer: a handful of clients at a time.

from $1,200/mo
Request details
Month-to-Month
No Lock-In Contracts
24 lbs
Average Fat Lost
12 wks
Average to First Results
100%
Personalised Plans
Client Results
"

"For years I'd work hard for a few months, then fall off and go back to eating junk. That cycle destroyed my confidence. Since working with Callan I've lost 20 lbs and built more muscle than I ever have — but what I didn't expect were the things that don't show up on the scale. Clearer skin, better sleep, less anxiety, more energy. I turned 40 wanting to get serious about my health. This was the right move."

B
Bobby
Online Coaching · 6 months
−20 lbs

"I've regained movement and strength in my knees and shoulder I genuinely didn't think I'd get back. My overall pain is down. That's not what most people expect from a trainer — but it's exactly what I needed."

Andy Cramer · Online Coaching

"I'd been training for years but was stuck and losing interest. Callan gave me structure I didn't know I was missing. I feel significantly stronger and finally understand how to train with real intention."

Antonella Billings · Online Coaching

"I no longer have joint pain after sessions — just muscle soreness from actually working hard. I'm paying more attention to form and pace than ever before. I recommend Callan constantly."

Monica McGee · Online Coaching
Callan Eggen — coach
NASM CPT mindbodygreen Nutritionist
Callan Eggen — Founder & Head Coach
About Callan
A coach who's been where you are.

I'm Callan — a NASM Certified Personal Trainer and mindbodygreen Certified Nutritionist. I know firsthand what it feels like to be lost in the gym, overwhelmed by conflicting advice, and unsure where to start. That experience shapes everything I do.

Read My Story →
03
By Application Only
I do not take everyone.

Not ego — arithmetic. Every client gets my personal attention every week, which means the roster stays small and the application matters. If we are not a fit, I will tell you straight and point you somewhere better.

Request a spot

NASM CPT  ·  Certified Nutritionist  ·  50+ Transformations

04
In-Person · Portland, OR
The same system.
Standing next to you.

Most of my clients train with me online — it fits their travel and their calendar. A small number train with me in person in Portland: at my gym, at their home, or at their own club. Whatever makes it easiest for you to be consistent.

In-person comes at two levels — Hybrid ($900/mo, one session a week on top of the full Elite system) and Private (from $1,200/mo, fully managed, two-plus sessions a week). Both by application, and the roster is deliberately small. If the spots are filled, the application still stands — online clients get first call when one opens.

Callan Eggen coaching in person
Portland — my gym, in-home & client-gym sessions
FAQ
The questions everyone asks
before applying.
I'm really busy — is online coaching actually effective?
Yes — and most clients prefer it. No commute, no fixed class time, you train when it suits your day. Everything that matters — form checks, accountability, adjustments — works just as well online, and it all runs through the coaching app so there's never any guessing.
How much time do I actually need?
3–5 hours a week across 45–60 minute sessions. You tell me what your week looks like — I build the programme around it, not the other way around.
I travel constantly — can this actually work?
Travel is built into the plan, not an exception to it. Hotel-room sessions, restaurant strategies, and adjustments around travel weeks are standard for my clients — several are on the road 10+ days a month and still make progress.
Do you offer in-person training?
Yes — in the Portland metro, at two levels: Hybrid ($900/mo, one session a week alongside the full online system) and Private (from $1,200/mo, fully managed). Sessions run at my gym, your home, or your own gym — whichever is easiest for you. Application only; if in-person is full, online coaching runs on the exact same system and you get first call when a spot opens.
Which tier is right for me?
Start with the path: online from anywhere (Coached or Elite), or in person in Portland (Hybrid or Private). Within a path it's just how much support you want. And you don't have to decide alone — apply, and on the intro call I'll tell you honestly which one fits, including when the cheaper one is the right answer.
I've tried this before and it didn't stick. Why is this different?
Most programmes break the moment real life happens. Everything I build accounts for travel, long weeks, and inconsistent schedules from the start. The plan adapts — it doesn't fall apart.

Not ready to apply yet?

Get the free guide: The 5-Day Fitness Reset.
The exact framework I use with every new client — adapted for people with real schedules.

No spam, ever. Just the guide. Unsubscribe anytime.

Take the First Step

The best time
to start was
a year ago.

The second best time is right now. Fill out a short application — five minutes — and you'll get a link to book your intro call instantly. No sales pressure. Just an honest conversation about whether this is the right fit.

Apply Now →

No contract · Cancel anytime · Takes 5 minutes

CALLAN EGGEN
−50 lbs at 69 · Apply Now →